CREDIT_
PHDI was established in 1985, and we are proud that this rich history means we
are ideally placed to witness the evolution of advertising and media. As a
Sheffield-based company, we are excited about the hot bed of creativity that
this city provides; an influence that is evident in our designs. We are
constantly challenging preconcieved ideas to create fresh and innovative work.
We are a small yet strong team of designers with over 30 years of collective
experience. Our team is made up of Branding Specialists, Typographers,
Illustrators and Photographers who enjoy exploring avenues of creativity in and
out of work. As an agency we have 25 years of evolution and have seen many
trends come and go and therefore understand the importance of classic design
that will stand the test of time.
VALUES_
We are a traditional agency with traditional core values and enjoy getting to
know our clients face to face. We see every day as a new challenge- every job
is unique and our work reflects this. We love to push the boundaries and create
work that is distinctive and loved by our clients ; one of our strongest
factors is our dedication to our clients needs.
As an agency, we are excellent at maintaining relationships and have been
working with some of our clients for over 10 years, enabling us to witness
their growth and enjoy providing assitance in this development. Some of our
contacts have moved on to other companies and recommended us as their agency of
choice, proving our strength at developing ties with our clients. We like to
project a relaxed working relationship while at the same time maintaining our
excellent work ethic.
PROCESS_
In every project we undertake to effectively meet the needs of our clients, we
use a combination of the following approach:
BRAND WORKSHOP_
This stage involves us exploring the core values of the client and where they
think they are in the market. We would then research where the company is
currently in the market and where they wish to be.
CONCEPTS_
From assessing the current market and the place the client wishes to occupy in
this market we then begin design development. This would involve exploring
different colours, design elements, font styles, emblem and typographic styles.
A meeting would then be arranged to discuss the initial concepts.
DEVELOPMENT_
After meeting we would then be able to hone and refine chosen designs and begin
further development of the brand, including all the collateral and design
elements required.
CONCLUSION_
With design development now finalised we can begin to look at how to maximise
brand potentional. We would do this by looking at implementing the brand across
the relevant media; we pride ourselves on our forward thinking approach and our ability to
give the maximum help and advice in all sectors of the design process.
Our process enables us to form a brand design that reflects the vision of the
client and will help them to reach their goals as to where they wish to be in
the current market.
SECTORS_
We pride ourselves on our ability to work with all strands of society and
produce designs to suit any needs. We are not constrained by work within any
one sector making our designs varied and innovative, matching our diverse
client portfolio. From international brands to small independent companies-
every day and every job is unique and we thrive on that challenge.
Advertising, Architecture, Arts & Culture, Charity, Education, Engineering, Exhibition, Fashion, Financial,
Health, Housing, Interiors & Furnishings, Legal, Local Government, Music, Packaging, Publishing, Property,
Retail, Science & Technology and Sport & Leisure.
We believe that visuals are one of the strongest ways in which a brand identity
or message can be conveyed. We both print and digital media to communicate our
clients messages successfully and with clarity.
BRAND IDENTITY & COMMUNICATION_
PRINT_
DIGITAL MEDIA_
PhDI and all associated logos are trademarks of Peter Howarth Design, inc., reg.
u.k. pat. & tm. off., in the united kingdom and/or other countries. 2008©
